ZARA Lipstick

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In 2018 ZARA Launched a lipstick collection. I was impressed by a portrait fashion photography that I saw in an advertisement and based on that photo I started a pencil drawing, pen drawings and then the process continued with a series of artwork, with different colors techniques.

As a second step, handmade work transferred to source files and also the main lines were converted to a vector file to create digital portraits.

In this evolution, artwork became more and more minimal. Attached images show how the transition is occurred.

Finally, that minimal digital portrait lines are multiplied and combined each other; based on graphic design principals, to create visual illusion.

As the last results, perceptible optical tricks provide dynamic portraits that look at viewers and breath like vivid faces.